Manchester United’s chief executive, Omar Berrada, has set an ambitious target for the club: to celebrate its 150th anniversary in 2028 by winning both the Premier League and the Women’s Super League titles. This bold vision, dubbed “Project 150,” comes at a time when the men’s team is recovering from their worst top-flight season since the 1970s, and the women’s side is striving to dethrone Chelsea’s dominance. In an exclusive insight from Crickex, we delve into the strategy, the challenges, and the belief driving this monumental goal.
Manchester United CEO Omar Berrada is confident in the club’s long-term project, aiming for dual league titles by 2028.
The Ambitious Roadmap to 2028
Berrada first unveiled “Project 150” to staff last year, framing it as a strategic framework to channel the club’s efforts toward a historic achievement. Despite the men’s team finishing a dismal 15th in the Premier League and the women’s team trailing Chelsea by 16 points, Berrada remains undeterred. He argues that setting such a high bar is essential for revitalizing the club’s winning culture.
“Why not aim for it? Why not do everything in our power?” Berrada stated in a recent interview. He acknowledges the scale of the challenge but insists that with focused planning and execution, it is within reach. The roadmap involves utilizing the next two to three summer transfer windows to build a competitive squad capable of challenging for the Premier League title.
Building a Premier League Winning Squad
The transformation won’t happen overnight. Berrada emphasizes that the club is prepared for a gradual rebuild, recognizing that multiple transfer windows are needed to assemble a title-contending team. Football finance experts, like Kieran Maguire, suggest that United must navigate Financial Fair Play constraints wisely, but Berrada’s experience from his time at City Football Group provides a solid foundation for strategic recruitment.
Commitment to Women’s Football Success
Berrada is equally passionate about elevating the women’s team. He admits that the men’s team’s struggles have often overshadowed the women’s program but reaffirms the club’s commitment to success across all fronts. “If you’re wearing the United shirt, then you must win,” he says, echoing minority owner Jim Ratcliffe’s sentiments. This commitment includes increased investment in facilities, recruitment, and overall support to close the gap on rivals like Chelsea.
Ruben Amorim: The Guardiola Comparison
One of the most intriguing aspects of Berrada‘s vision is his support for head coach Ruben Amorim. Since arriving from Sporting CP, Amorim has faced scrutiny amid the team’s inconsistent performances. However, Berrada draws parallels between Amorim and Manchester City’s Pep Guardiola, who also endured a challenging first season before building a dynasty.
Ruben Amorim’s tactical philosophy has drawn comparisons to Pep Guardiola’s early days at Manchester City.
“Very much so,” Berrada noted when asked about the similarities. “It was difficult in Pep’s first year. He didn’t win anything, and there was skepticism about his style. But he stuck to his principles, and the club backed him. That summer, they reinforced the squad, and the rest is history.” Berrada believes that Amorim’s adherence to his tactical vision, despite early setbacks, will ultimately benefit the club.
Learning from Past Struggles
Berrada acknowledges that the past season has been painful for fans, but he sees it as a necessary phase in the club’s transformation. “We’ve put the worst part of this transformation phase behind us,” he says. The lack of European football next season could prove to be a blessing in disguise, allowing the team to focus solely on domestic competitions and implement Amorim’s ideas without midweek distractions.
The Path Forward
Berrada‘s confidence is rooted in a clear plan: strategic recruitment, unwavering support for the manager, and a holistic approach to success across both the men’s and women’s teams. While the journey to 2028 will have its ups and downs, the CEO believes that the club is on the right track. “I’m very confident we’ll get back to the top,” he asserts.
Crickex brings you this exclusive insight into Manchester United’s future, highlighting the blend of ambition and pragmatism driving the club forward. For more in-depth analysis and updates, stay tuned to Crickex.
Manchester United’s Bold 2028 Vision: Can Berrada’s Project 150 Deliver Double Glory?
Omar Berrada’s ambitious plan sets a new direction for Manchester United, aiming to restore the club’s glory by its 150th anniversary. With strategic investments, faith in Ruben Amorim’s vision, and a commitment to excellence across both leagues, the Red Devils are laying the groundwork for a historic achievement. What do you think about United’s chances? Share your thoughts and join the conversation on Crickex.
